strategy.Built forresilience.Founded by Lori NishikawaFounded by Lori Nishikawa for nonprofits, government agencies, social enterprises and mission-driven organizations
Lights for Lahaina · Maui, Hawaii
We help mission-drivenorganizations build brandsand systems strong enoughto survive the long haul.
I'm Lori Nishikawa, founder of Root to Reef — a resilience strategy and design consultancy. Now I bring that same rigor home to Hawaii to build brand systems that are structurally sound, culturally grounded, and built to last.
(02) The method
(02) The method
01 / 03Where we start
A deep diagnostic that identifies the structural gaps in your brand, positioning, and internal alignment. We ask the hard questions.
The hard questions
02 / 03Where strategy becomes visible
A complete identity system, high-performance website, and brand manual that your team can run with independently. This isn't about looking prettier.
What you walk away with
03 / 03Stewardship
After we build it, we stay. We act as your fractional Chief Brand Officer, making sure your brand stays rooted as the market tide shifts.
How we stay
01 / 03 — Where we start
A deep diagnostic that identifies the structural gaps in your brand, positioning, and internal alignment. We ask the hard questions.
02 / 03 — Where strategy becomes visible
A complete identity system, high-performance website, and brand manual that your team can run with independently. This isn't about looking prettier.
03 / 03 — Stewardship
After we build it, we stay. We act as your fractional Chief Brand Officer, making sure your brand stays rooted as the market tide shifts.
Strategy
Where are you going based on insights from the field?
Interaction design
What is the best method of interaction for all those involved?
UI/UX research
How might we better solve problems for its users and meet the overall value prop?
Product design
How do we bring your physical and digital products to life in the real world?
01 — Disaster relief
Responding to Maui's wildfire, the USA's deadliest wildfire in more than 100 years.
“I practice design in a wayof looking at what needsto exist in the future…not just answering theneeds of the present.Let’s adapt and solvecurrent issues.”
Experience
(06) Currently
The problems we are currently spending our time solving.
