Disaster relief
Maui Nui Strong
Responding to Maui's wildfire, the USA's deadliest wildfire in more than 100 years.
- In collaboration with
- County of Maui, State of Hawaii, FEMA and the Red Cross
- Services
- Resource platform
- Content strategy
- Chat automation
01 / 05
Challenge
How can we offer immediate relief through resources offered up by the community to support Maui after the devastating wildfires?
We relaunched the website to include urgent and timely wildfire disaster relief needs. Total turnaround time for the rush project: 3 days. Quick growth and pivot for web development and resources.
02 / 05
Context
Quickly became the go-to site for Maui's wildfire disaster
We rushed to find, re-organize, and publicize Maui Nui Strong resources to allow those who wanted to help to offer support, and for those who needed help to get support.
Offer support
- Donate funds
- Donate food & supplies
- Volunteer
Get support
- Find or search a missing person
- Emergency relief
- Business relief
- Financial assistance
- Food & supplies
- Government aid
- Keiki & mothers
- Medical care
- Mental health
- Temporary housing
- Transportation
a.
Collaborate with local, state and federal
Working together with County of Maui, State of Hawaii and across multiple organizations like FEMA and the Red Cross.
b.
Constantly shifting needs from disaster to recovery
From the devastating moment that the fire left thousands homeless till now as Maui works to rebuild, every month shifts the priorities. We've continued to maintain this website to make sure the latest information is shown and easily accessible to the public.
3 days
Rush relaunch, start to finish
500+
Resources gathered
50
Stakeholder pages
17
Resource categories
03 / 05
Opportunity
Connect the community to ways they can get and receive support
Thousands of families lost everything and an entire community was forced out of their homes. The entire world had their eyes on Maui during August and everyone was asking how and where they could support. We quickly gathered trustworthy sources to point thousands of visitors and donors to garner monetary and physical donations.
Lahaina, August 2023. Photo: Associated Press.
04 / 05
Solution
A one-stop-shop for resources, with automations to triage questions
a.
One-stop-shop for resources
Find the latest resources for residents, businesses or visitors.
b.
Chat bot automations to triage FAQs
Offer support: donate funds, donate supplies or volunteer. Request help: financial relief, missing person, food distribution, mental health resources, housing resources.
05 / 05
Focused on
The right resources, for the right people, at the right time
a.
Resources direct-to-consumer
How can we not only offer resources online, but, as resources come out, give the right people the right access?
b.
Chat workflow automations
Triage top questions with a logic tree that fits anyone who comes to the site.
Key takeaway
Working in disaster relief is a dynamic process that required deep compassion and massive flexibility. The best thing we can do is understand that everything is changing and to ask the community what they need, so we can adapt to their needs as rebuilding begins.
Current focuses are on housing and mental health.
Visit mauinuistrong.info
