Dwayne's Photo

Rebranding one of the largest film companies in the US.

Client: Dwayne's Photo
Services: Rebrand
E-commerce website
Packaging

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Context

Rebranding with a fresh look

Working across redesign of brand, new e-commerce website, packaging and much more. Founded in 1956, Dwayne's Photo has been a leader in the film processing industry for over 60 years. We wanted to continue to celebrate their humble beginning as we move forward with a new modern look.

The redesigned Dwayne's Photo e-commerce website

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Rebrand

Lifting the brand with a modern aesthetic and retro roots

Our exploration spanned across inspiration from retro aesthetics and utilizing classic artifacts from old school film.

Color palette studies for Dwayne's Photo, from hues and neutrals to a 60, 30, 10 color balance

Black mailer bag with a red, orange and blue film stripe and the line Capture your world, sent with care from Dwayne's Photo

Retro film inspired explorations for the Dwayne's Photo identity

Identity system explorations for Dwayne's Photo

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Final redesign

Retro made modern

Our final rebrand included a functional e-commerce website, product packaging and more.

Final packaging concept for Dwayne's Photo

Key takeaway

A rebrand does not stop at graphics. For Dwayne's, we continued to work through iterations to make sure we highlighted the humble beginnings of their grandfather and highlight their products with colorful highlights across their product packaging and digital presence.