Kama'aina First

Revitalizing Maui County's economy with a “one stop” online hub for local discounts for local residents.

Client: County of Maui Office of Economic Development
Services: CMS website
Local commerce
Community campaign

01 / 01

Context

Taking charge to help small businesses during the pandemic of COVID-19

Bringing our local community together during these unprecedented times of COVID-19. This is an opportunity for Maui County businesses to share their kama‘aina (local) deals at no cost; for locals to take advantage of great discounts on staycations, meals, services and products; and, best of all, to show your aloha for our islands' businesses and ‘ohana.

Kama'aina First on desktop, tablet and phone, showing the homepage, an offer for Camp Olowalu and deal categories

500+

Businesses

10.9K

Followers

36.5K

Site visitors

Pages of the Kama'aina First site fanned out from a desktop screen: restaurant deals, activities, accommodations and categories

Key takeaway

Creating digital arms with government entities has enabled us to have a larger reach to small and medium businesses during this difficult time. We continue to look for new opportunities that enable a network effect within communities.